Tony Key

Tony Key is Ubisoft’s SVP of sales and marketing. Key has been with Ubisoft since June 2002, and he brings to the company a diverse background of marketing in the video game and music recording industries. Key leads Ubisoft’s world-class sales, marketing, public relations, packaging and promotions teams.

SESSION(S): Pecha Kucha: Perspectives on the Future of Video Game Marketing

Pecha Kucha is a presentation format that is based on a simple idea: 20 images x 20 seconds. It's a format that makes presentations concise and keeps things moving at a rapid pace that is energetic, creative and overall entertaining. In an MI6 first, watch as top executives keep up the pace and creatively explore answers to four simple questions: what does the gaming industry look like in five years; what are the dominant business models that have emerged; where does your company fit in this new landscape; what is YOUR role in it?