Though the MI6 2011 celebrations have concluded, the video game marketing and creative community has much to drive them towards the 2012 festivities (already in the works!). Attendees heard from the Kudo Tusnoda, Microsoft’s Kinect marketing guru, Peter Moore, the president of EA SPORTS, and other industry leaders. Attendees are keeping the conversation going at [...]

Today’s 2011 MI6 Video Game Conference and Awards will wrap on a high note with tonight’s award show festivities, and we’re excited to preview this special winner in advance. Congrats to Kab Kaniess, whose original trailer for zombie game Dead Rising 2 won the inaugural MI6 Making the Cut competition! For the competition, MI6, Capcom and [...]

The 2011 MI6 Game Marketing Conference and Awards hits San Francisco’s Grand Hyatt tomorrow! Do you have your schedule set? Leading up to the event, we’ve been running the top three session picks for MI6 Board members. Lee Rossini, director of US consumer and retail marketing for Xbox, finishes the series with a good point. Very excited [...]

Congratulations to all the finalists for the 2011 MI6 Game Marketing Awards! Among the finalists are Halo: Reach, Assassin’s Creed: Brotherhood and Call of Duty: Black Ops, all up for multiple awards. To be the first to see who takes home the gold in the MI6 2011 categories, including Outstanding TV or Theatrical Ad, Best Game [...]

would love to hear from people as to your own hot topics you hope to see covered at this year's conference. likely that we may be able to include them if they aren't already!

As the 2011 MI6 Game Marketing Conference approaches, take a look at the takeaway videos below from last year’s conference for a sneak peek of the kinds of industry insight you can expect at this year’s conference next week on April 7. Make sure you register for the 2011 MI6 Game Marketing Conference today to hear [...]

This year’s MI6 Awards show host, Amy Schumer, current co-host of the Fuse show A Different Spin with Blink 182’s Mark Hoppus, has some thoughts on the games that have made the finalists cuts. Check out the exclusive footage below. You may know Schumer from her Comedy Central Presents special that premiered last April, one of [...]

The second installment of our MI6 2011 “Top Three” series, where we hear from MI6 Board members which elements of this year’s video game marketing conference they anticipate most, comes from Kym Nelson, VP of game sales at IGN Entertainment. I am very much looking forward to attending this year’s MI6 Conference. Special time and attention [...]

Calling all video game marketers, designers and self-proclaimed interactive nerds! Only three more weeks to register for this year’s MI6 Game Marketing Conference, the only event where the video game industry’s most innovative strategists, creatives and thought leaders convene to share tricks of the trade, learn from the best in the interactive business and [...]

We are at MI6 are excited to announce that Kudo Tsunoda, creative director and general manager at Microsoft Game Studios, will speak at the sixth annual 2011 MI6 Game Marketing Conference. Tsunoda’s session, called “Working Together: Marketing’s Critical Role in the Development of Kinect,” will focus on how Microsoft reinvented its development process for Kinect [...]

Cindy Gallop, brandbuilder, marketing consultant, tech startup advisor and self-proclaimed “Michael Bay of business,” is slated to speak at the only conference exclusive to game marketers, the MI6 Game Marketing Conference on April 7. A leader in innovative tech marketing and advertising, this former Advertising Woman of the Year was recently highlighted by the leading [...]

MI6, the association dedicated to the success of marketing, promotion and advertising professionals in the interactive entertainment community, announced today that the sixth annual 2011 MI6 Game Marketing Conference will feature an exclusive session on the digital transformation of the gaming industry by Peter Moore, president of EA SPORTS. In Moore’s address titled “Moving the Goalposts [...]

IT STARTS HERE: MI6 2011 has announced three speakers! Bringing together the most innovative marketers, inspirational creatives and visionary leaders, MI6 is excited to expand the schedule this year providing more sessions than ever all in an intensive one-day, not-to-miss conference. Arming attendees with unprecedented information, business secrets and ground-breaking tools needed to achieve success for you [...]

The 2010 MI6 Awards have come and gone, but the winners live on. If you are part of the creative team that was behind one of the entries honored with a prestigious 2010 MI6 Game Marketing Award, you now have the opportunity to order additional statues that are personalized in recognition of your contribution to [...]

If you haven’t already become a fan of MI6 on Facebook, do it now! We’ve posted some photos of the night’s winners posing with their MI6 Awards, and more event photos will be added. To see the first installment, click here.

The MI6 Conference was a huge success! Thank you to all of our sponsors, speakers, attendees and staff for making it a great event. The day was topped off by a festive awards show to honor the best marketing work in the video game industry. Comedian Ryan Stout hosted the evening and [...]

The 2010 MI6 Conference is just 2 days away and the final session has been announced! Looking back at the “Best Video Game Ad Campaigns” of 2009, Geoff Keighley from Spike TV will be moderating a panel with five executives from the industry’s top companies. Each company is nominated for an award and will be [...]

All of our Awards finalists have innovative and creative campaigns, which is why they made it onto our coveted list. One category in particular honors those game marketers who really took a unique approach and used the hottest techniques to create an inventive, effective campaign. The “Thinking Outside the Box” category recognizes those [...]